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Is BounceBack® effective?

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BounceBack® is based on research evidence that shows that simple skills and techniques are effective in helping people to overcome low mood and worry. The BounceBack® approach is based on cognitive behavioural therapy (CBT). CBT has also been shown to be just as effective as medication for treating depression and anxiety disorders.

Read more about the clinical effectiveness of the BounceBack® BC program in the BC Medical Journal (Vol. 61, No, 1, Jan Feb 2019) here.


BounceBack® is not a crisis service, psychotherapy or counselling, but a life-skills program that participants work with to develop coping techniques so they can overcome challenges now or in the future.

What is the role of the referring health professional?

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BounceBack® coaches work in partnership with the participant’s health and social services professional should a participant require care that is beyond the program’s reach. Coaches ensure that the responsible health and social services provider updated on the participants’ progress and notified if any level of risk is detected at any point during the sessions. Based on the level of risk that is detected, a primary care provider may be asked to follow-up with the participant.

A coach will also notify the health and social services professional if a participant in no longer interested in participating in BounceBack®, is no longer eligible for the program, or is unreachable. In such cases, we would ask that the health and social services professional follow-up with the individual to explore alternative programs and resources that may be a better fit.

What are the qualifications of the BounceBack® coaches?

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Because coaches are not clinicians, they don’t provide counselling. Coaches are extensively trained by certified psychotherapists in the delivery of the BounceBack® program. They also receive ongoing support from the certified psychotherapists, who are responsible for making clinical decisions around next steps at any time a participant discloses that there are changes to their mood or they are at risk of harming themselves.

A trained BounceBack® coach will help participants learn skills to improve their mental health in up to six telephone sessions over three to six months. The coach is there to help motivate and support individuals as they work through a series of CBT workbooks that are selected according to their needs.

What is the key difference between the mental health coaching that BounceBack® provides and counselling services?

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The main objective of the BounceBack® telephone coaching sessions is to help individuals get the most out of the program by providing them with educational and motivational support. Individual coaching sessions are shorter (usually 15-20 minutes), compared to hour-long counselling sessions. This shorter timeframe does not give coaches enough time to get into the details of the participants’ experiences.

Rather, coaches guide participants in working through the program materials, checking in with them, answering their questions, and helping them to problem-solve if they have trouble applying what they’re learning. This single flow of communication is also different from the open conversation typical of therapy sessions.

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